All and all I think what marketing is all about (and this is going to sound obvious) is building value.
Bare with me here.
I know this sounds all easier said than done, but if I am stepping back and taking a look at the bigger picture of every marketing campaign I've seen and everything that has appealed to me, it's really about very few things:
a) Making my life easier (cleaning, errands, work)
b) Lessening my stress (money, obligations, time)
Side Note: People will pay a lot of money to save timec) Making something feel achievable or attainable (beauty, money, luxury, fame)
d) Giving me valuable information (step-by-step, how to, cheat sheet)
c) Making my concerns valid... then offering a solution (debt, debt, debt)
e) Appealing to my emotions (I know, super broad-- Fear [of missing out], jealousy, desire)
f) Puts me in control (or so it seems)
g) Makes a promise (guarantees a result)
I'm sure I'm missing some things here, and I will probably add to the list as my research gets more thorough.
But here's the thing, once you know what appeals to you, now you can start to break that down, figure out what makes it appealing, and determine how this can help you create a effective marketing strategy with whatever brand, product or message you have.
|The initial face mask|
|This was legit my dog's reaction |
when she saw me with
the bubble mask on.
Did the product change my life? No... But learning from my own purchasing impulse did.
|Then it got so bubbly!!|
Bonus: Here's the video!
Comment Your Thoughts!